什么是企业的长期主义?如何以持续价值创造为目的，用更高效率，让更多人受益，提升整体社会福祉? 10月9日，“甦盛典・新商业TALK 2018”在京举行，众多行业大咖汇聚一堂，共话“长期主义”。云集创始人兼CEO肖尚略表示，持续关注用户核心价值，持续关注效率，让价值自由流淌，就是云集的长期主义。而精品会员电商企业正是基于云集的长期主义提出的，体现了服务会员，回归商业本质的精神。

 

“甦盛典・新商业TALK 2018”由《哈佛商业评论》中文版与场景实验室联合举办，旨在通过总结和发现在2018年最具创新性和启发性的商业新物种，从中探寻新商业的核心价值。本次盛典还公布了“年度新物种致敬”获奖名单，获奖个人有李东生、汪建国、曾德钧等知名企业家，获奖企业包括云集、瑞幸咖啡、超级猩猩等行业知名企业。

 

 

此次盛典云集荣获“年度社交商业”新物种，场景实验室创始人吴声表示，作为国内社交商业的优秀代表，云集通过个性化推荐和游戏化分享极致精选的商品，赋能活跃和乐于分享的会员，让云集能在众多电商中脱颖而出，是超级用户思维的实践范例。因为其在行业中展现出的领导力和创新价值，因此将年度社交商业奖项颁发给云集。

 

云集成立于2015年，是一家从事电子商务平台研发、运营的移动互联网公司，经过三年多的发展，截至2018年8月，云集已经拥有超过500万付费会员。

 

针对此次盛典热议的“长期主义”，云集创始人兼CEO肖尚略认为，云集一直以来持续关注用户核心价值，持续关注效率，这也正是云集的长期主义。

 

肖尚略指出，现今用户的消费理念已经发生变化，既追求“物美”，也追求“价优”。这一变化也是随着电商的发展而培养起来的，云集自始至终都在致力于用一站式服务满足用户精品选择、物美价优等多元化消费需求，为1亿中国家庭的消费升级寻求支点。而云集打造的精品会员电商，也是旨在提升用户体验，挖掘用户价值，更好地为会员提供优质服务，回归商业本质，回归初心。这也是云集一直在强调和追求的“极致精选批发价”运营策略一脉相承。

 

 云集创始人兼CEO：肖尚略

 

 

为了更好地服务会员，回归商业本质，云集一直在深耕用户价值。肖尚略指出，“信息获取方式的变化必然带来商品和服务获取方式等商业模式的变迁，对新零售领域而言，这一变化则将带来新的协作——个体的商业力量将参与到新零售的协作网络中。”对于云集而言，超级用户即是目标会员，他们不仅是消费者，同时也是价值的输出者。“会员的力量是用户、媒体、渠道三方价值的叠加——能够给新商业传递用户价值;作为中度沟通的媒体，可以教育用户传递个性化信息;同时，能够解决销售及渠道问题。”

 

肖尚略认为，结合社交平台功能，超级用户(即会员)不仅可以形成口碑传播，同时可以带来直接购买行为。这样一来，整个价值链可以砍掉1/3的传播与渠道成本，更好地触达用户，并与市场互动，“超级用户可以带来无处不在且无时不在的众包、海量的媒介力量。”

 

据悉，云集已经与达能、欧莱雅、强生、伊利、高露洁、飞亚达等多家国内外一线品牌以及大希地、德尔玛等优质新锐品牌签订战略合作。除此，云集还致力于甄选高性价比的自主品牌、工厂品牌，并于2017年与全球领先的检验、鉴定、测试和认证机构SGS达成长期战略合作关系，双方将针对云集平台上所有产品进行严格化、系统化、智能化、抽样化地检测，建立完善权威的品控体系，遴选优质供应商。

 

“锚定长期价值，做当下的快速迭代”，这一直是云集快速发展的根基。 “云集在企业发展过程中，始终坚持关注用户核心价值、关注效率，持续改善、持续迭代。只有这样才能坚守企业长远愿景及使命，让买卖更简单、让生活更美好。”肖尚略表示。

 

肖尚略在近日的内部公开信中也表示，这种基于用户核心价值的“泛社交”运营模式与传统电商相比大有可为，他把用户比作雪，把云集比作雪道，“我们找到了足够多而且湿的雪，又找到了足够长的雪道，借助势能，就能让雪球越滚越大。”

 

 

 

 

HANGZHOU, China – October 10, 2018 – Yunji (the “Company”), a Chinese e-commerce platform driven by social interactions, has recently received the annual Social-Based Commerce award, courtesy of Harvard Business Review and Context Lab. 

 

 

Each year, Harvard Business Review and Context Lab recognize leading companies in China that are reshaping traditional industries to provide new opportunities for consumers by leveraging new technologies, intelligent solutions and innovative business practices. 

 

This year, Yunji was recognized for its unique e-commerce business model, which is driven by social interactions. Yunji’s platform introduces consumers to a carefully curated selection of products that fit their needs and interest by their friends, family and respected opinion leaders. The Company has worked closely with more than 1,000 brands to carefully select a group of attractive products for share-loving members. As the e-commerce sector further evolves, Yunji remains at the forefront of change as the Company seeks to strengthen its social e-commerce platform and achieve its strategic growth objectives.

 

“This is an exciting time for the e-commerce industry in China, and we are thrilled to be recognized by Harvard Business Review and Context Lab as one of the companies driving change and creating new opportunities for consumers in both urban and rural environments,” said Shanglue Xiao, Founder and CEO of Yunji. “Since founding Yunji in 2015, we have remained committed to providing our paid members and end customers with an unmatched social shopping experience. As we transition into Yunji’s next phase of development, we are excited about the new possibilities for our paid members, customers and the e-commerce sector at large.”

 

“As one of the pioneers of social-driven e-commerce in China, Yunji’s approach to combining personalized recommendations and gamified sharing with an empowered group of active and share-loving members has set the Company apart,” said Sheng Wu, Founder of Context Lab. “Yunji embodies what these awards represent, and we are pleased to honor the Company’s leadership and innovation in the e-commerce industry.”

 

Shanglue Xiao accepted the award on behalf of Yunji at the New Business Talk 2018 Festival in Beijing on October 9, where he also gave a keynote address on how to “Let Value Flow Freely”.